• Director, Social Media

    Posted Date 1 month ago(10/29/2018 7:52 AM)
    Requisition ID
    Career Category
    Marketing & Communications
    Company Employee Full-Time
  • Position Summary

    This position is vacant in London and New York


    About GOLFTV


    GOLFTV is a new international destination for golf fans created by Discovery, the global leader in real-life entertainment and home of the Olympics in Europe, in partnership with the PGA TOUR. The first-of-its-kind digital platform, which launches in January 2019, will include a dedicated video streaming service, ensuring you can watch many of golf’s most exciting tournaments, players and moments anytime, anywhere on every screen and device. The new venture from Discovery will seek to create a worldwide home for all things golf, with new content and features added on a regular basis to build GOLFTV into the ultimate golf experience.


    General Summary:


    Discovery is seeking an experienced social media strategist with knowledge of the international golf landscape to develop and execute a multi-tiered social-media strategy for GOLFTV’s global OTT platforms. The Director, Social Media will manage all of GOLFTV’s social-media initiatives, establish GOLFTV’s social voice, and build and lead a social-media team that will sit in NYC and/or London as well as in local markets around the world. The person in this role will oversee the day-to-day operations of GOLFTV’s social handles, including planning and posting content; tracking and reporting on audience engagement; and participating in the social conversations around weekly tour events. The ideal candidate has a strong background in the sports-media social space, can demonstrate impressive writing and creative skills, and is fluent in Google Analytics, Twitter Analytics, Hootsuite and/or other social-media analytics and management platforms. Experience in engaging with an international audience is a must.


    • Work closely with GOLFTV’s content team to develop and drive an effective content strategy for the brand’s global and local social handles
    • Leverage original site content for optimization across Facebook, Twitter and Instagram, and help manage daily posting across GOLFTV’s social accounts
    • Be responsible for developing and maintaining GOLFTV’s social voice across platforms
    • Grow social media traffic to the GOLFTV platform while expanding the social-media fan/follower base and engagement around the globe
    • Analyze content and data to deliver key insights/metrics recaps around the success of GOLFTV’s social media channels and content
    • Engage daily in the social conversations around professional and amateur golf, always in the GOLFTV voice
    • Develop measurable organic and paid social-media strategy to increase awareness and engagement, as well as drive website traffic and OTT subscriptions
    • Work with creative/design team to create custom social assets and ideate and execute creative, forward-thinking social campaigns around programming to cultivate fandom, build awareness and stand out in the global golf social space
    • Identify and strategize opportunities for working with social influencers from around the world to amplify GOLFTV’s content and brand awareness, then execute those influencer campaigns and evaluate their effectiveness
    • Identify new ways to use social platforms to enhance storytelling and interaction with the global golf community
    • Interact with the various GOLFTV teams, including Editorial, Product and Marketing/Sales, to build impactful social media plans that benefit all facets of the business
    • Pitch story ideas to editorial teams and keep everyone apprised of breaking news and trending topics
    • Keep up to date on the latest digital/social media technologies and best practices (i.e. emerging products, platform enhancements and algorithm changes)


    • Demonstrated success leading social-media strategy for a sports league or media company, and a good understanding of the inherent nuances of an international audience
    • Expert in the social space as both a consumer and a producer on all platforms, but especially on Facebook, Instagram and Twitter
    • Analytical mindset with attention to detail, accuracy and accountability
    • Organized, highly creative and a good writer
    • Passionate about golf and fluent in the game’s unique language
    • Well-versed in social trends across global markets
    • A team player with strong project management and leadership skills
    • Able to multitask in a fast-paced environment with changing priorities
    • Able to work non-traditional hours, manage remote teams and travel internationally


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