Discovery Communications

Senior Marketing Manager

Posted Date 2 weeks ago(2/5/2018 12:00 AM)
Requisition ID
19279
Location
US-CA-Los Angeles
Career Category
Marketing & Communications
Type
Company Employee Full-Time

Position Summary

The Senior Manager, Mobile Product Marketing will oversee strategy, planning and execution of marketing efforts for the global launches of a new kid-targeted mobile app. The candidate must be a highly collaborative, global-minded, data driven self-starter able to work in a fast-paced environment.

 

As a Senior Marketing Manager, the ideal candidate will partner with key internal teams especially global partners to plan and execute all marketing initiatives including paid media and mobile user acquisition, synergy campaigns, email efforts, partnership marketing, social media and influencer programs, and asset creation. The Senior Marketing Manager Marketing will work closely with the Product Development Team, colleagues on the Marketing Team, Global Partners, Discovery Kids Stakeholders, and external partners and agencies to define, launch, test, measure, and optimize all marketing efforts.

 

The Senior Marketing Manager is expected to possess a wide set of skills including global marketing, kids marketing, mobile marketing strategy and execution, creative direction, rigorous analysis, identification of opportunities for optimization, application and management of optimizations, frequent communication, collaboration with others throughout the organization and world, and ongoing self-education, all accomplished with a highly productive work ethic, supporting demeanor, and the highest levels of professionalism.

 

Responsibilities

1. Lead product marketing strategy for kids-targeted mobile title – brand identity, key messaging, overall vision, marketing strategy development and execution
2. Work closely with Product Development and Global Teams to ensure goals and priorities are aligned
3. Partner closely with regional teams to implement localized global strategy by market
4. Provide marketing guidance rooted in consumer and competitive insights to inform content and the product development process
5. Create or manage production of best in class creative materials working with both internal and external partners including digital advertising creative, print materials, video trailers and/or television commercials, and synergy assets.
6. Partner closely with internal PR, integrated marketing, social media and franchise teams to develop and implement marketing plans across launch and sustainment phases
7. Analyze performance of marketing campaigns to regularly identify areas for optimization
8. Manage and mentor Associate Marketing Manager

Requirements

* Minimum 5+ years of digital marketing or mobile marketing experience preferably including brand management, kids marketing, product marketing and acquisition experience
* Experience marketing subscription services including a strong understanding of KPIs and business metrics
* College degree required, MBA preferred
* Must be able to effectively manage several global launches simultaneously
* Personality suited to handle responsibility, leadership and deadlines under pressure
* Strong analytical skills
* Ability to implement strategic marketing as well as daily marketing execution and optimization
* Experience working with established brands, ideally kids and family brands
* Passionate about the entertainment and mobile industry as well as kids’ experiences
* Experience with iOS and Android app marketing
* Significant experience, proficiency in, and passion for digital media and mobile technologies
* Entertainment experience is a plus
* Proven track record in creating and delivering successful and cost-effective marketing campaigns (most immediately but not limited to digital marketing channels, e.g. mobile on-device advertising, SEM, social media, email, viral)
* Must be able to successfully work independently with most stakeholders based in other offices or traveling frequently
* Ability to effectively communicate and “sell” strategies to cross-functional teams
* Highly Detailed and Organized
* Excellent communications (oral and written) skills
* Strong problem-solving/troubleshooting skills
* Strong technical aptitude and quick learning ability
* Proficiency in PowerPoint and Keynote, with strong presentation skills and an ability to clearly articulate Strategy, Objectives, and Tactics along with rationale
* Some travel required

* Must have the legal right to work in the US


Preferred Education
* MBA preferred

 

Required Education
* Bachelor’s Degree in a relevant area – marketing, communications

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