Discovery Communications

Digital Data Analyst

2 weeks ago
Requisition ID
18979
US-NY-New York City
Career Category
Marketing & Communications
Type
Company Employee Full-Time

Position Summary

Our Team

The Media Strategy & Analytics team acts as an internal media agency that handles the strategy, buying, execution, and reporting of all paid & owned media vehicles.

 

The Role

This role is a critical position within the Media Strategy and Analytics (MSA) department, specifically within The Media Lab pod. As media consumption changes, so do the platforms where consumers watch content. This role will focus on the paid media analytics and measurement infrastructure of Discovery’s digital platforms – particularly OTT platforms. The Data Analyst will work with the media planning and buying teams to make sure that rigorous reporting and advanced analytics are a cornerstone of all paid digital acquisition and remarketing campaigns.

 

 

Responsibilities

Lifetime Value and Media Campaign Performance Tracking
1. Build dashboards for automated reporting that can easily be interpreted and shared
2. Measure and monitor effectiveness of digital campaigns across multiple channels
3. Analyze lifecycle marketing metrics, including trial and paid customers, retained customers and churn rates

 

Cross Platform Measurement Infrastructure
1. Build and on-aboard Cross-Device Measurement solutions to track users across all platforms – including connected TV and Digital Measurement SDKs (such as Kochava)
2. Work with product teams to define and refine data capture
3. Multi-touch attribution modeling for paid digital campaigns

 

Audience Segmentation and Predictive Analytics
1. Use of predictive analytics to identify segments that are at risk of cancelling their subscription
2. Identify subscriber and usage trends based on seasonality, programing, etc.
3. Audience segmentation based on high revenue users for acquisition marketing segments
4. Explain complex analytical approaches in layman’s terms with non-technical teams

Requirements

* College degree within a quantitative discipline
* 2+ years of work experience with data analysis
* Experience manipulating large datasets for analysis purposes using programming language (SQL, Python)
* Understanding of digital media metrics, particularly paid digital (CPM, CPA, CPC)
* Experience with statistical software (SAS, SPSS, STATA, R) is a plus
* Proficient in Tableau Desktop Professional is a plus
* Strong data entry and analysis skills
* Proficient in Microsoft Office systems, specifically Excel
* Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously
* Must have the legal right to work in the United States

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